Illuminating the Impact of Lighting on Emotions
Shopping Centres, Town Centres and Public Spaces can harness the power of light to create enticing events and experiences to attract and engage with new and existing customers.
Artificial lighting can be used in many different settings, from offices to outdoor venues. The impact of lighting on our mood is significant and can be seen in both the short-term and long-term. Too little light can often cause us to suffer from seasonal affective disorder (SAD). Where there is not enough natural lighting in the day, artificial lighting can step in and brighten the mood.
The choice of lighting dictates how a space feels, for example, candlelight or dimmed warm white lights create the essence of romance. Any factor that can alter our emotions or dictate our behaviour is an important factor to consider and attention to detail is a key element in determining if a display works to its full potential.
At Connectable Lights, we believe that light is a powerful tool, when used correctly in the right spaces it can create a warm, inviting, and engaging atmosphere that enhances visitors’ moods, behaviours, and emotions. Lighting displays and installations specifically for Shopping Centres, Town Centres and Public Spaces can create a wow factor amongst visitors that encourages them to return and mention your venue to their friends and family.
Research shows that when people experience something they connect with emotionally, it encourages them to talk about the event, create a longer-lasting memory and are likely to recall the event again when they experience a similar emotion. Overall, artificial lighting can be an effective way to improve the atmosphere of any space by providing a source of visibility and energy while also creating aesthetically pleasing atmospheres.
If you’d like to transform your space and create an engaging visual experience with lighting, contact our team at [email protected] or by calling us on 01427 666027. We’d love to chat with you about our product catalogue and bespoke design that can help you increase your footfall and help you stand out from the crowd.
